Bottega Veneta built its second act on the Jodie. The hobo-shaped intrecciato bag became the defining accessory of the Daniel Lee era, photographed on every arm from Milan to Manhattan. Now, quietly and without fanfare, the Andiamo is taking that crown.
The Bag That Snuck Up on Everyone
The Andiamo – Italian for “let’s go” – arrived under creative director Matthieu Blazy as part of his vision for Bottega as a house of understated utility. Where the Jodie was soft, sculptural, and deliberately awkward in the best possible way, the Andiamo is structured, sleek, and built for actual movement. It reads less like a statement and more like a tool. That distinction is exactly why it is winning.
The bag comes in a woven leather body with a flat base and clean rectangular silhouette, available in tote and top-handle configurations. The intrecciato weave remains – Bottega would never abandon its signature – but the construction feels tighter, more architectural. It sits upright. It holds its shape without fuss. For a certain kind of buyer, that is the entire appeal: a bag that does not need to be babied or arranged on your arm every few minutes.
Blazy introduced the Andiamo across several runway seasons before it started generating serious street-level traction. That slow build is not accidental. Bottega under Blazy has operated on a longer release cycle, letting pieces circulate through editorial and wholesale before the broader market catches on. The Jodie moved fast and loud. The Andiamo crept.
What makes the shift worth paying attention to is what it signals about the buyer. The woman purchasing an Andiamo in 2025 is not chasing the bag she saw go viral. She is, more likely, buying something she saw on a friend, a stylist, or a buyer at a concept store – someone whose opinion she trusts more than an algorithm. That word-of-mouth velocity, slow at first and then sudden, is exactly the pattern luxury goods follow when they are built to last rather than trend.
Why the Andiamo Is Landing Differently
Structured bags have been cycling back for a few seasons now. The slouchy everything-goes aesthetic that dominated the early 2020s – the Jodie very much included – has started to feel played out for early adopters. Editors and stylists who were carrying cloud-soft leather two years ago are now reaching for something with corners. The Andiamo arrives at precisely the right moment to absorb that appetite.
There is also a functionality argument that is difficult to dismiss. The Andiamo, particularly in its tote configuration, holds a laptop, a water bottle, and a change of shoes without losing its shape or collapsing into itself. That is not a coincidence – Blazy has spoken openly about designing for women who actually use their bags. The Jodie was beautiful. The Andiamo is beautiful and useful, and that second quality is doing a lot of heavy lifting right now.
Pricing sits in the same general territory as the Jodie, which means buyers are not trading up or down – they are making a choice about aesthetic direction. At that price point, the decision is rarely impulsive. It is researched, considered, and often preceded by months of watching. The fact that the Andiamo is increasingly the bag people land on after that process says something real about where Bottega’s design language is heading under Blazy.
The color story has helped too. While the Jodie became synonymous with a specific palette – that particular shade of Bottega green, the caramel, the butter – the Andiamo has been offered in a broader and more wearable range from the start. Stone, black, dark navy, chocolate brown. These are not colors that require a considered outfit. They slot into an existing wardrobe without negotiation. For a bag at this price, that versatility matters enormously to buyers who are thinking about cost-per-wear rather than Instagram moments. It connects to the broader conversation around fashion pivoting away from pure visual spectacle toward pieces that actually function within a real life.
Resale behavior is the other signal worth watching. On secondhand platforms, the Jodie still commands strong prices, but the Andiamo is gaining ground in search volume among buyers who want a current Bottega piece. When a bag starts appearing frequently in “ISO” listings – people actively hunting for a specific style – that is a reliable indicator of demand outpacing supply. The Andiamo has been showing up in those searches with increasing frequency over the past two seasons.
What This Means for Bottega’s Next Chapter
Blazy’s Bottega is clearly not trying to replicate what Lee built. Lee’s era was about maximalism within minimalism – wild textures, exaggerated silhouettes, and a deliberate rejection of logo culture that somehow became its own kind of loud. Blazy is pulling the house in a different direction: toward craft as the quiet center of everything, where the bag speaks through construction quality rather than shape alone. The Andiamo is the clearest expression of that philosophy yet.
The Jodie is not going anywhere. It remains in production, it still sells, and it still shows up on the arms of women who know exactly what they are carrying and why. But when the defining bag of a creative director’s tenure starts being eclipsed by the defining bag of the next one – not through discontinuation, but through a gradual shift in desire – that is worth watching closely. The question is whether the Andiamo will eventually need its own successor, or whether Blazy has designed something durable enough to carry Bottega through the next decade.
